According2Sam #76

We are exposed to media all day, everyday. From the moment when we wake up and check email or turn on the radio, to checking our social media account just before we fall asleep, most of us are exposed to thousands of media messages throughout each day. Over 90 percent of the media impressions made on us daily comes from outlets owned by just five multinational corporations known as the 'Big Five'. Whether it is news, entertainment, or advertising it is almost impossible to function in this society without being heavily exposed to the Big Five and their messages. This massive reach into every home, many times each day, is a lot of power, and this power is consolidated in just five multinational corporations. This has the potential to be a big threat! With the power to tell the same story over and over again, across multiple mediums, consolidated in so few hands, the Big Five has the ability to shape their own reality, but so far the only problem seems to be the people who are not willing to believe their reality. How does the Big Five spin news to shape their own reality, and why are many Americans believing an alternative reality? Join the conversation and get answers to these questions and more on According2Sam episode #76.